When people said that the breast is a woman's face, they had not yet invented the bra. This small (in most cases) piece of fabric dominates male fantasies for more than 100 years.
On the day the fashion's bible, the magazine Vogue reported for the first time the word brassiere until today that we celebrate more than 100 years of the bra, its shape, materials, and form has been changed many times. What has never changed is the "hunger" of a male at the sight of a bra that barely holds a woman's breasts. A promise of happiness for the bra, which went through the alleyway of Scylla and Charybdis, before it found its due place in female coquetry and male fantasy.
1907 The term "brassiere", is used for first time in Vogue to describe the new product that came on the market to create fantasies
1911 - The word is included in the Oxford English Dictionary
1914 - The first patent for the bra is given to Mary Phelps Jacob, which was looking for something to stop the corset laces appearing under her dress. Jacob quickly lost interest and sold the patent to «Warner Brothers Corset Company» for $ 1,500. Within a year, Warner won 15 million dollars!!
1925 - The company Maidenform, opens its doors. Brainchild of Russian immigrant Ida Rosenthal. It is considered that she was the first to invest in the cup-shaped bra, although many believe that the idea belonged to her husband William.
1937 - Lana Turner, in her interpretation on the film "They Won't Forget" manages to deflect the attention of men from her face only when the director makes close-ups of her body. The bra's silhouette is noticed through the clothes, and caused the American housewives to storm the lingerie shops. "It was something that changed the habits of women" claims Rebecca Apsan, owner of lingerie gallerie «La Petite Coquette».
1946 - The first bikini is displayed on the Paris catwalks. Created by French engineer Louis Rear and fashion designer Jacques Haim, the bikini was named by a nuclear weapon test on Bikin atoll on the Marshall Islands. the creators felt, that the bikini on a woman's body would cause an shock in society like the atom bomb. They were right.
1965 - The sui generis designer Rudi Genreich ,who was the creator of monokini, disappointed by the unbearable nakedness around him, turns to brassiere. It plans the ... transparent bra, and turns the fantasies of men wild.It was a hit in the '60s and a lightning rod in the hypocritical protests of the days (bra burning)
1968 - The protest by feminists for the 1968 beauty contest in the USA leads to the burning of several bras. Opposing the flesh trade, the spiritual children of Simone de Beauvoir burn anything that makes women more beautiful.
1970 - "The bra is a ridiculous discovery" wrote in her bestseller, the feminist writer Germaine Greer. Greer was considered to be the mastermind behind the burning of the bra in 1968.
1977 - A 28 year old student at the University of Vermont, Lintal Lisa creates the first sports bra.
1977 - Saw the creation of flagship company «Victoria's Secret» in San Francisco. A graduate of Stanford Roy Raymond believes that it is more convenient for a man to shop via a catalog for his spouse ... Thirty years later, "Victoria's Secret" became the emblem of the bra...
1990 - Jean Paul Gaultier designs a gold cone to enclose the lean breast of Madonna. The bra is redefined.
1991 - The company «Wonderbra», while operating since 1935, is back in fashion with Eva Herzigova. The Campaign "Hello Boys" made women with smaller breasts rush to the shops for lingerie.
2004 - The bra saves... it was learned by Janet Jackson in 2004 when in a concert with Justin Timberlake she left in plain view her Victoria's Secret, revealing that she was not wearing a bra.
2007 - Minutes before the appearance on the music awards MTV, Britney Spears decided to honor the bra, wearing only that during her song's performance.
- My name is Ken and my main interests are webdesign and web promotion. I hope you enjoy my articles and websites. Take Care!
Tags:
bikini, bra, brassiere, breast, britney spears, cup-shaped bra, janet jackson, lingerie shops, maidenform, male fantasies, nakedness, performance, transparent bra, victorias secret, woman
Posted at: 07:53 PM
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